9-10 November 2020 | Prague Marriott Hotel, Czech Republic

Programme

Tuesday, May 19

At-a-glance →

08:00 - 08:30

Registration & Welcome Coffee

08:30 - 09:00

Welcome Remarks

09:00 - 10:00

ARE YOU WORKING FOR TODAY OR TOMORROW? WHAT IS THE INDUSTRY 4.0 BRINGING US? WHAT ABOUT AI?

Buzz words like experience and personalization are what is driving the industry at the moment. But, what is there that we need to prepare for in the future? What will be disrupting the industry and drive the change… and how can we be leading the way?
Are you aware of your data power? Take a look at what information you can extract from it and how, additionally, your customers can become your marketing allies.
5 min presentations + discussion

10:00 - 10:30

INNOVATIONS 3 MIN PITCH

What is the product/ service that you think will change the hospitality future?

10:20 - 10:50

ARE WE AWARE OF OUR RESPONSIBILITY AND OUR LEGACY?

What more can we add at the 11th hour to climate change impact on our planet. How will it influence the future of our industry?

10:50 - 11:25

NEW MARKETS AND TRAVELLERS

Who are the rising stars in terms of investing and travelling; and what should be done to attract them?

11:25 - 12:00

Morning refreshments and networking in Sponsors’ Showcase

12:00 - 12:20

HOTEL AS THE ASSET CLASS

Hospitality is becoming a much more interesting asset class. At the same time, other asset classes are empowering hospitality elements. What are other asset classes, in which segments do they differ and why investors are considering more and more hotels for their investments. And what investors consider applicable in CEE.

12:20 - 13:00

MINISTERS DISCUSSION

Is CEE developing or developed market? How important are hotel investments; what future-plans and support initiatives are considered in the foreseen future? What are the governments doing to attract and greet the investors?

13:00 - 13:45

CEO AND INVESTORS TALK – THE FUTURE OF THE HOTEL ROI

Which product investors plan will be driving the ROI in CEE in future year and what are the opportunities they are looking for. At the same time, do the operators have the same strategy and what are the products they are focusing at? Are they the leaders or the followers?

13:45 - 15:00

Lunch in the Sponsor’s exhibition area

15:00 - 15:20

LET'S GET THE REAL PICTURE

Where the money is coming from, which product is developed in CEE region, what are the deals… everything you need to know to be aware of the market situation?

15:20 - 15:40

CURRENT HOSPITALITY MARKET TRENDS

What are the numbers showing us? What are the markets that are leading the way? Where are the growth markets and which are seen as future investment hot spots?

15:40 - 16:00

GLASS OF BEER: SPEED NETWORKING

16:00 - 16:45

Room A - Breakout Session 1

SECONDARY MARKETS – WHERE IS THE OPPORTUNITY

16:00 - 16:45

Room B - Breakout Session 2

INTERNATIONAL VS. LOCAL HOTEL CHAINS

Key selection criteria and main reasons behind successful brand choice. Which brands are delivering on their promise to both investors and guests? [A brand success story in CEE]

16:45 - 17:30

Room A - Breakout Session 3

WHAT IS HOSPITALITY ASSET MANAGEMENT

How asset management is adding value to your investment.

16:45 - 17:30

Room B - Breakout Session 4

AIRBNB DEVELOPMENT IN THE REGION

Is it a threat, an ally or something that has reached its peak and is part of the daily life and competition (workshop)

17:30

Take one more glass of beer … It's time to relax!

20:00 - 00:00

Networking IDEEA Cocktail Reception