Global Business Director
James Chappell is the Global Business Director of Horwath HTL, the worlds oldest and largest Hospitality Consulting Brand and is responsible for 50 offices in 39 countries around the world. Horwath HTL is famous for their expertise in the hospitality sector having written the first uniform standard of accounts, and for having the most experienced local experts in the business. Originally from the world of advertising, James started in the hotel business in the best possible way, by accident, and has never left. James did a three-year management trainee course at the famous boutique hotel, Lydmar, in Stockholm before leaving to join consulting firm Overlook Hospitality Management with a brief to develop new products for the industry. One of these became The Bench, which revolutionised the way performance data was collected and used in hotels. James was Managing Director of The Bench for five years before becoming Managing Director of STR Global, the company formed by the merger of The Bench, Deloitte’s HotelBenchmark and Smith Travel Research. A regular speaker at conferences and on television, James has appeared on CNN, The BBC, Bloomberg and others talking about the industry.