Strategic Advisory & Head of Hospitality Research
Cushman & Wakefield
Borivoj Vokrinek (Borik) is a seasoned hospitality professional with over 25 years of experience across Europe, Africa, Middle East and Asia Pacific, including operational and corporate roles. His current responsibility at Cushman & Wakefield is to lead the hospitality strategic advisory and research activities across the EMEA region, as well as the asset management activities in the CEE/SEE region. Borik also works with Cushman & Wakefield’s dedicated ESG team and external partners on hospitality-related sustainability assignments such as hotel ESG audits, EU Taxonomy and other regulation compliance reviews, certification readiness or climate change risk assessments. Prior to joining C&W, Borik was the Regional Vice President of Feasibility & Development Finance for EMEA & South-West Asia at Hyatt Hotels Corporation. He also spent more than six years at Hilton Worldwide, where he headed the Feasibility & Investment Analysis team for the European & African region, based both at Hilton’s EMEA HQ in the UK and in Istanbul. His exposure to the Asia Pacific market includes 2 years in Shanghai and nearly 3 years in Sydney. Borik holds a Bachelor in Economics and a Master of Science in International Economic Relations from the University of Economics in Prague, as well as a Bachelor in Hotel Management from the Hotel School Sydney and an MBA from Bond University in Gold Coast, Australia.