Project Manager and Head of Tourism Advisory
Horwath HTL Croatia
Matko Marohnić earned his title of Master of Economics at the University of Rijeka at the Faculty of Management in Tourism and Hospitality in the field of strategic management in hospitality. Matko is a part of the Horwath HTL team within the Croatian office since February 2018 and is holding the position of Project Manager and Head of the Tourism Advisory department. During the period in Horwath HTL Croatia, Matko has worked on a number of projects related to strategic tourism development and master planning of destinations on the national, regional, and local levels as well as in advisory projects for hospitality clients. Fields of his strongest expertise are related to the development of tourism products and experiences, upgrades in the field of destination management and integration of various competitiveness programmes into destination development plans. His particular field of professional interest includes city tourism where he has a number of projects through which he obtained deep insights into structuring successful city tourism products and city hospitality business models.