IDEEA Podcast Episode 14: Borivoj Vokrinek & Le Fichoux Frederic, Cushman & Wakefield
In this episode, we had the pleasure of hosting Le Fichoux Frederic and Borivoj Vokrinek from Cushman & Wakefield, who shared some amazing insights on the recovery of the hotel market in Europe after COVID-19. Despite the challenges, they noted that most markets in Europe are reflecting pre-pandemic levels by 2022, with the exception of the Central and Eastern European region. However, they suggested that the region should diversify its sources of demand and focus on short-distance trips to attract more international travelers.
Another important topic they discussed was the increasing importance of ESG factors in the hotel industry. Borivoj noted that investors are realizing the value of investing in ESG properties and regulations are coming into place to require owners and operators to deploy capital towards ESG initiatives.
Overall, this episode was filled with valuable lessons and victories in the hotel industry. Let's celebrate the resilience and adaptability of the industry and look forward to a brighter future!