Hospitality Investment Forum
26-27 September, 2022
Grand Hyatt Athens, Greece

Purchase Pass

What is IDEEA?

IDEEA stands for Investment and Development in Eastern European Assets

The IDEEA Hospitality Investment Forum was developed as an expansion of the Adria Hotel Forum (AHF). AHF was founded in 2013 and quickly became the premier hotel investment forum focused on the Adriatic and Balkan regions. In recent years a rising shift in hotel real estate investments has been taking place in the wider Central & Eastern Europe (CEE) region.

To address these opportunities, the market focus at IDEEA will widen from the Adriatic & Balkan regions to include markets in the CEE region, such as Bulgaria, Romania, and Greece. We are excited to debut IDEEA as we gather Europe's hospitality investment community for two days on 26-27 September 2022 at the Grand Hyatt Athens, Greece.

At IDEEA 2022, discussions will focus on opportunities, trends, and developments in the Southeast Europe (SEE) region, with leading hospitality and investment stakeholders sharing their inputs and experience on how the industry can refocus to see a new future for the region.

Recap of Adria Hotel Forum 2020

Who attended?


View a selection of companies that attended AHF 2020

Download PDF

Since 2013, Adria Hotel Forum has gathered






round-table sessions


sponsors and partners

Adria Hotel Forum has been a must-attend calendar event for those focused on the opportunities in the Adriatic and Balkan regions. Bringing together industry leaders and stakeholders under one roof has provided the hospitality investment community in the region the platform to come together to connect, learn from each other and do business at speed.

Don't just take our word for it • Don't just take our word for it • Don't just take our word for it • Don't just take our word for it

This was probably one of the best and most productive conferences I have attended recently. It was the right size, and the calibre of the attendees was great.

Strategic Advisor
Rosewood Hotel Group

The quality of attendees, the quality of the panellists and the quality overall was superb. We can highly recommend this event.

Vice President, Business Development
Radisson Hotel Group

It was an outstanding event. An opportunity to network with key players in the industry.

Schulze Global Investments

It's a great way for us to get to know people here on the ground, meet the people who have local expertise and that's a great way for us to source deals. Especially, as Principal Real Estate Europe is keen to invest here in the region and it's great opportunity for us to meet operators, people who actually know the market and will allow us to invest here in the region.

Transactions Manager, Hotel & Leisure Division
Principal Real Estate Europe

It was a great event where I got the chance to meet industry peers as well as investors whom we can have future business opportunities with.

Development Analyst, Southeast Europe

Join the AHF community at #IDEEA • Join the AHF community at #IDEEA • Join the AHF community at #IDEEA • Join the AHF community at #IDEEA

Purchase Pass

IDEEA Hospitality Investment Forum

26-27 September
Grand Hyatt Athens, Greece.

Event Access

Gain access to all content, networking sessions and receptions, and the exclusive event app to manage meetings and your two days at IDEEA.

Current price


Excluding tax

Final price


Excluding tax